I have never in my life heard of anyone only changing the oil filter every other change. Always every change.
Used to be common practice, people trying to save a few bucks. I never did it.
"Back in the day" you could be re-cycled oil, basically oil from oil changes that was run through a super filter, put back in the can, back on the shelf. Haven't seen it in years, don't even know if such is still around.